How Important Is Keyword Research?
As a Portland-based Search Marketing consultant, I’ve spoken to scores of companies and agency partners and when it comes to keyword research, people usually have the following questions: 1) What is keyword research?2) When should I do keyword research?3) How do I use the results?What is keyword research? Keyword research is the foundation of SEO and the starting place for optimizing any website. The process discovers the words and phrases people use to find a company’s products and services, and ranks those terms by search volume, difficulty and other factors. The end result? A...
read moreWhat Are Remarketing Campaigns?
Remarketing campaigns have been in use by sophisticated PPC advertisers for some time now, and you may have heard about them or are wondering if they’re right for you. First a quick definition: Remarketing campaigns (aka retargeting campaigns) serve text or image ads to people who have already visited your website. That’s it. It’s a simple concept and can be a highly effective way to reach customers who already considered your product or service (we know this because they visited your site), but decided not to take action. Without a remarketing campaign, those previous...
read more43% of Google Searches are Local
A new report, first reported by SearchEngineLand.com, shows the percentage of local searches on Google are continuing to rise, up to 43%. That means nearly half of all searches performed on Google are local in nature — consumers searching for businesses, locations or services near them. Google also recently announced that 50% of mobile searches are local. If you serve a local audience, these numbers reinforce what you already knew: customers are finding local business through Search, and many of them are searching through a smartphone or other mobile device. If you haven’t...
read moreGoogle Places moves to Google+ Local
Google Places, the home for business listings within Google, has now moved to Google+ Local. What does this mean for Small Business Owners? There are several things you should be aware of. First, you will continue to manage your business listing through the Google Places dashboard. In fact, most of the changes Google recently introduced are user-facing, meaning that people who view your listing and leave a review for you will have a different experience than they did with Google Places, but for the Business Owner the changes are relatively minor. One important thing you should do immediately...
read moreWhat You Need to Know about Google’s Penguin Update
Although Google’s latest algorithm update — named “Penguin” — allegedly affected just 3.1% of Search queries, many business and website owners are speaking up over this major change in how search results are displayed. Some have seen traffic disappear overnight, while others have benefited from the update. Penguin rolled out April 24th (as did several other updates that month) so if your website traffic suddenly dropped around that time, you may have been impacted by the new algorithm. While no one knows for sure what factors Google considered when adjusting...
read moreTop 5 tips for a creating a successful Adwords campaign
One of our clients recently wrote to tell us about a large new customer they landed. All Small Business owners love new customers, but this one was especially unique because 1) it represented a very large new revenue stream for our client and 2) the customer found him through an Adwords ad. That’s right — an Adwords ad. I hear from Small Business owners all the time “well, we tried Adwords ads but they didn’t work for us”. Sound familiar? If it does, you probably used one of Google’s free $75 advertising coupons, wrote 4 or 5 ads and called it a day. Maybe...
read moreAbout Us
We're based in Portland, OR, the nation's leading Search Engine Marketing community.
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