Top 5 tips for a creating a successful Adwords campaign
One of our clients recently wrote to tell us about a large new customer they landed. All Small Business owners love new customers, but this one was especially unique because 1) it represented a very large new revenue stream for our client and 2) the customer found him through an Adwords ad. That’s right — an Adwords ad. I hear from Small Business owners all the time “well, we tried Adwords ads but they didn’t work for us”. Sound familiar? If it does, you probably used one of Google’s free $75 advertising coupons, wrote 4 or 5 ads and called it a day. Maybe...
read moreNew Infographic: Are Local Reviews Killing Your Business?
Local ratings and reviews can make or break a local business, and it’s no secret that a steady stream of reviews from important sources like Yelp, CitySearch and Google Places is critical for a successful Local SEO campaign. But just how important are local reviews? What can you do to prevent negative reviews? How many customers go online to research a product or service? How many reviews do businesses in the #1 position of Google Places have on average? Find out these answers and more in the Infographic we’ve just released on reviews and their impact on customers and Local SEO....
read moreDigital Marketing Institute Interview with SEO Expert
From my recent interview with the Digital Marketing Institute on trends and best practices in SEO for Small Business. Enjoy! Interview with SEO Expert Keith Fleming Keith Fleming, president of 540 SEO, draws upon years of SEO experience to offer his anwers to these frequently asked questions. A lot of people believe SEO is unnecessary or doesn’t work; do you have any examples or success stories that SEO does work? There’s no question: SEO does work if used properly, but you must have the site’s fundamentals in place first. A site with thin or duplicate content will have huge problems...
read moreThe Right Way to Delete a Google Places listing
Ever wonder how to get rid of an incorrect Google Places listing? There are lots of opinions on how to accomplish this task, but a lack of documented guidelines from Google. Read an account of the right way to do it: http://www.seomoz.org/ugc/the-right-way-to-delete-a-google-places-listing
read moreGoogle Offers hits Portland, OR
Portland Business owners — rejoice! Google Offers (a product similar to Groupon and LivingSocial) has been rolled out to Portland, OR area businesses as part of Google’s Beta test of Offers. Portland is actually the first city to participate in Google Offers, so this is an excellent opportunity to try out the service. Similar to Groupon, businesses create an offer and Google takes over from there — marketing your offer to the massses and driving customers to your door. Also like Groupon, you get paid upfront (it’s not clear if there payment terms like Groupon, I...
read moreAbout Us
We're based in Portland, OR, the nation's leading Search Engine Marketing community.
As specialists in Small Business SEO and PPC campaigns, we bring extensive knowledge and expertise to clients nationwide.
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