Partial client list
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Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting tens of millions of consumers worldwide who have a passion for playing video games as a competitive social activity. MLG tapped 540 SEO to perform an extensive site-wide SEO audit, conduct keyword research and optimize its top pages.
Through extensive analysis, 540 SEO created a comprehensive SEO audit document that identified issues and provided critical recommendations for improving MLG.com’s ranking ability. All major SEO elements from page title construction to subdomain naming, canonicalization and sitemaps were included in the report.
Keyword research was performed for the site’s top pages to better define search terms the site should be targeting, and those terms were mapped to appropriate pages. All pages were then optimized and scored for keyword relevance.
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Crossfit X-Factor is a Portland-based physical fitness facility. As a new gym in a competitive space, Crossfit X-Factor faced tough competition from both national chains like 24 Hour Fitness and established local gyms, including numerous Crossfit affiliates.
Their goal was to increase customer acquisition through improved rankings in both local and organic search. 540:SEO created and executed an organic and local search strategy for the company including extensive keyword research, website optimization and targeted local directory submissions.
As a result of our efforts, Crossfit X-Factor now ranks on page 1 for Google across multiple target keyword phrases. In some cases, target keywords rank #1 in Google’s local search results — a highly valued position for any local business.
The firm wanted to utilize a Google Adwords promotion to help increase readership, but didn’t have the time, knowledge or resources to get started. 540:SEO created an Adwords campaign strategy for Legal Juice, performing keyword research, writing ad copy, optimizing ads and tracking results. Click-through rates for the top-performing ads were well over 1%, bringing cost per click rates below $.30 — exceptional results for highly competitive legal keywords.
540 SEO was also asked to analyze the firm’s local search results, and if possible, explain the drop in their search rankings from top 3 to #10. Our audit revealed multiple locations for the firm’s business listings, a common problem with businesses that have recently moved. Conflicting directory listings frequently result in local ranking penalties with Google. We encourage all Small Business clients with a Google Places page to double check their directory listings and ensure business name, street address and website URL all match.
540 SEO partners with Pivot to provide comprehensive Search Engine Optimization services for clients who understand the power of Search Engine Marketing. We provide a wide range of SEO services, from helping clients look deeper into the online competitive landscape, to researching the effectiveness of their Adwords programs and search engine optimizing websites to improve ranking power.
Dogpaw Studio offers quality, personalized web design for businesses large and small throughout the Pacific Northwest. Using a unique four-step process, Dogpaw Studio collaborates closely with clients to develop websites that best represent their business.
They provide expert technical support and, through their partnership with 540 SEO, build Search Engine friendly websites and offer comprehensive Adwords management for clients. Clients with multiple retail locations choose Dogpaw Studio and 540 SEO to manage their local Search Engine presence through effective Local SEO practices.
They’re professional, knowledgeable and up to date on all the latest Search Engine strategies. Highly recommended.
They’re professional, knowledgeable and up to date on all the latest Search Engine strategies.
BandPromo.Me was launched in Nov. 2010 to provide DIY bands and musicians the tips and advice they need to successfully promote their music online.
Music marketing is a hyper-competitive space, with housands of websites competing for attention and eyeballs. Through careful keyword research, website optimization and creative link building, BandPromo.Me was able to secure top 10 listings for 3 high value keywords — an incredible feat for a site just 3 months old. Site visitors and users are up and traffic continues to climb.
BandPromo.Me took advantage of an “exact match” domain name, where the business website address matches the target keyword phrase — in this case “band promo”. Achieving high search engine rankings is often easier with exact match domains, so 540:SEO always encourages new businesses to perform keyword research prior to selecting their domain name.
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